John Fleder and Jeff Shapiro will be presenting at the Advertising and Promotion of Medical Devices Conference


November 18, 2014

Renaissance Dupont Circle Hotel

1143 New Hampshire Avenue, NW

Washington, DC 20037

• John Fleder will be presenting “FTC and the Regulation of Medical Devices, 11:15 am – Noon on November 18th.

• Jeff Shapiro will be presenting “Review of Recent Compliance Issues,” 2:00 pm – 2:45 pm on November 19th.

From products to consumers to regulation and new media were gathering industry practitioners to take a deep dive on the opportunities and challenges of product advertising. This seminar will teach you how to communicate your value without overstepping legal and regulatory boundaries.

FDA staff, medical technology company leaders, legal experts and public affairs professionals will clarify the boundaries and the best practices for navigating these challenges. Our dialogue will include FDA and FTC regulations, risk management, the limits on label and advertising content, off-label use information, social media opportunities and challenges, promotion to providers and direct-to-consumer communications.