Advertising and Promotion: FDA Is Not the Only Cop on the Beat

Companies involved in advertising and promotion of foods, dietary supplements, cosmetics, over-the-counter (OTC) drugs, and devices understand that the United States Food and Drug Administration (FDA) is active these days in enforcing the Federal Food, Drug, and Cosmetic Act (FDCA). However, companies must also be aware of at least four other enforcement groups which police alleged false or misleading claims in advertising and promotion.