Using Social Media in FDA-Regulated Industries: The Essential GuideSeptember 13, 2010
Jeff Wasserstein has written a chapter in this book.
The Regulation of Social Media: Whither FDA?
This chapter provides a foundational understanding of FDA’s regulation of social media and Web 2.0 and offers a practical approach to marketing in this environment. The first section briefly introduces the regulatory authority of FDA and the Federal Trade Commission (FTC) and acts as a primer for understanding product labeling and advertising. The second section introduces social media and emerging Internet media (what has become known as Web 2.0). The third section of this chapter describes the unique regulatory problems that have arisen as a result of social media and Web 2.0. Finally, the last section provides useful guidance for the medical product industry in navigating this uncertain regulatory area.
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