Diet and Weight-Loss Ads Are Fat Targets for FTC Action

July 19, 2007By: John R. Fleder Download PDF

Before you do, be sure to become familiar with the Federal Trade Commission’s (FTC’s) regulation of the advertising of such products. The FTC has stepped up its enforcement activity against weight-loss and diet products, and you can expect that trend to continue as companies market an increasing number of products to help consumers combat excess weight and obesity.

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